Part 6: Submission Day

When to post?

  • Unlikely to find an edge in post timing
    • Experiments to find “best” time are flawed

When to post?

  • Difficulty of front page correlates with traffic volume
  • Easier to hit front page at low-traffic times
    • Higher traffic on weekdays
    • Higher traffic in US daytime

When to post?

  • Control your own timing
    • Other people might post your article
    • Allocate time for comments

When to post?

  • What I do
    • Post on a weekday morning

Avoid big release days

  • Google I/O
  • Amazon re:Invent
  • Apple WWDC

Prepare for success

Would you play this slot machine?

My first HN submission

A peak of 1.3 pageviews/second

A peak of 5 pageviews/second

Types of HN posts

Types of HN posts

  • Standard link post
    • Good for blog posts

Types of HN posts

  • Show HN
    • You created a product, service or technology that HN readers can use
    • Higher chance of reaching the front page
    • Has special rules

Types of HN posts

  • Prefix title with “Show HN:”

Types of HN posts

  • Show HN as text
    • If it requires more context
    • Usually better to link directly and explain the context in a comment

Types of HN posts

  • Ask HN, Tell HN
  • Launch HN: Only for YC startups
  • Poll - Nobody uses this

Seed comment

What happened to my title?

  • HN automatically shortens certain title phrases
    • “How I Learned to Fish” -> “I Learned to Fish”
  • Moderators manually change titles
    • “How I Stole Your Siacoin” -> “How I Stole A User’s Siacoin”

Link from your post

Moment of truth

You succeeded!

Now what?

  • Share screenshots on social media
    • Don’t pack the comment section with your supporters

Managing comments

Engaging in comments

  • Probably doesn’t really matter, but it’s fun

Engaging in comments

  • OP doesn’t stand out
  • Identify yourself as the author

Managing comments

  • Mindset
    • Q&A after tech talk

Dealing with hostile comments

  • Don’t
    • Attempt to dunk on people
    • Get defensive

Dealing with hostile comments

  • Do
    • Appreciate that they read your article
    • Try to value their perspective
    • Bend over backwards to assume good intent

Three magic words

  • “Thanks for reading”

Dealing with hostile comments

The value of nice comments

The value of nice comments

The value of nice comments

If you don’t have anything nice to say

It’s okay to disengage

  • No rule saying you have to:
    • respond to everything
    • read every comment

Success is its own story

Success is its own story

Success is its own story

n-gate

  • n-gate makes fun of top posts
    • Fun if you enjoy being roasted

Next Lesson

Part 7: Recovering from Failure